Google Adsense

Google AdWhat? Making Sense of Google Adsense
By Vic Carrara

You have seen on many sites, the people "ads by Goooooogle", followed by a number of ads. Well go to Google yourself and you'll see on the right, and sometimes near the top of search results pages, "Sponsored Links". This is like the classified ads you see in your daily newspaper. Companies pay for their ads will appear in this place, depending on which search terms you typed into the Google search box. Rather than a fixed price even though, advertisers bid against each other to display their ads, with the highest bidder, get the number 1 slot. This program is called "Google Adwords".

While that proved a huge success, the limited advertisers to have their ads can only be seen on Google. Then Google came up with the idea of a web site owner pays a percentage of their fees paid by advertisers, to display ads on their own sites. This became "a Google AdSense" program.

Free to join, this program has become a popular way to add new revenue streams, but more than that, some website publishers began to build a special website for this Google program. Working out the ads the advertisers who pay the most for (so that the highest percentage of commission), a publisher's website specifically aimed at high-rise buildings are paid advertising commissions - making a living by sending people away from their site!

As I said, this program is free to join, with application to fill out, but Google must approve you before you can start. The good news is that once you've approved for your first website, you do not need to apply again for each site.

However, before applying, you need to have a web site to complete. Sites should also contain what Google considers valuable content. This is the first step to make their profits. But before you think about designing your website, it is important to choose a popular topic, by paying higher commissions - after all, you will not profit from anything without any website visitors, no matter how good your site looks!

There are various tools on the web that you can use to check the popularity of the keyword:

http://www.wordtracker.com have a valuable free reports that you can download, and also test the monitoring service of their keywords.

Overture.com is a company that competes with Google to place ads, and has a keyword research tool that also provides the number of search terms each have more than last month. You can find those tools here:

http://inventory.overture.com/d/searchinventory/suggestion/

Google also has a tool for keyword research of their advertisers are here:

https: / / adwords.google.com / select / main? cmd = KeywordSandbox

Once you've identified your topic, and you know the keywords you will target the entire content on the Web site, you are ready to build your site.

Design can be directly - in fact, NOT going to some site design is too complicated. You want the page appears quickly; with visitors view your content and they are all important Google Adsense ads.

You also want to make sure that you have optimized your pages for search terms you have identified. One way is to use already published articles (on topics relevant) with the rights of reprints, but add an introduction, which use keywords / keyword phrases in explaining to readers what the article was.

For example, for this article, if you target the keyword phrase "Google Adsense" and "Web Publisher" You could have written:

Many web publishers are finding profits to be made using Google Adsense.

Vic Carrara from onlyforprofit.com provides an introduction to what Google Adsense is, and how to build a Web site publishers can send money from the people from their website.

- And, for emphasis, put the first line in the H1 tag, with two in H2 tags --

If your site is complete with a good range of articles on the topic of your choice, it is time to apply for a Google AdSense account. You can find the application form in http://www.google.com/services/adsense_tour/

It should only take a few days for Google to approve (or reject) your web site. If, unfortunately you are denied, simply follow Google's suggestions and make the necessary changes to your site, then apply again. Read the information on Google's AdSense sites will help you to avoid mistakes that may make you rejected. Once approved, you will want to have fun looking at all the facilities already available, and customize the Google AdSense ads with your own website style and feel.

When finished, you can begin to place a Google AdSense search box on every page of your website, but make sure that you have read the terms and conditions on Google first. For example, if you have a thank you page that visitors arrive at after signing up for the newsletter, Google AdSense ads can not be used on the page!

You are permitted to have two ad units on each page, as well as the Google Search Box. Exploiting this, maybe a skyscraper by using either the left or right of the page. Google AdSense profit experts agree that the right side of the page to get the most clicks. Placing additional ad units both at the top or bottom of each page, using the rectangle ad units.

Sidebar: There are various forums on the internet that focuses on techniques to use Google Adsense profitable. Here are some of the more popular:

http://www.webmasterworld.com/forum89/

http://forums.searchenginewatch.com/forumdisplay.php?f=30

http://forums.digitalpoint.com/forumdisplay.php?f=27

Put an ad on every page that you can on your website. This includes adding Google AdSense ads to your blogs and forums. It may take up to twenty-four hours for relevant ads to begin appearing on your website pages. Until then, you may have a public service notice.

Once your ad appears, make sure that they are relevant to the content of your pages. If they do not, make changes on the page. You may need to change the name of the HTML file, using your keywords. Match your keywords in Meta tags, and keywords and keyword density in all content pages. Change the text in the title tag, and / or change the text you are H1 and H2 headings. Uploading a new page, and see if the ads that appear more relevant. Continue to work on it until they are - this is important if you want to maximize your income.

Sounds like hard work?

Well yes, that is when you learn.

But once you get a hang of it, realize that you are creating a 'hands free' income.

Once your site is as good as can be, and the ads that appear relevant, it is time to start marketing your website. This can include a variety of currently popular methods such as: pay-per-click advertising, forum marketing, article marketing, distribution of newsletters to opt-in list, participate in newsgroups and email discussion lists, using a signature file ... and so on. The more traffic you can get to your site, the more clicks, you'll find on your Google AdSense ads.

Then what? Continue to update the website, keep marketing the site, and you will soon see Google AdSense Profits. When you learn, and when you develop an understanding of how it all done, you may want to create multiple sites on different topics even more profits realize Google AdSense!